This 20,000 square-foot major family attraction, the first in the state and the brand's fifth nationwide, is
"The mix at our market-leading properties is evolving to bring people more opportunities to enjoy unique, in-person experiences with an expanded focus on entertainment, food, art and fitness," said
Among the major leases signed in 2018 by experience-forward and entertainment brands at
The Cayton Children's Museum by ShareWell,Santa Monica Place , CA – the new home for this favorite interactive, experiential children's museum (formerly known asThe Zimmer Children's Museum by ShareWell)- Crayola Experience, Chandler Fashion Center, AZ – the state's first location for this popular family attraction blending hands-on activities and retail
- Industrious,
Scottsdale Fashion Square , AZ – a new space for this co-working company as part of a multi-property rollout withMacerich - Life Time,
Broadway Plaza , CA, andBiltmore Fashion Park , AZ – the upscale, diamond-level athletic lifestyle resort will include rooftop pool and bistros - Lime,
Santa Monica Place , CA – the first lifestyle brand store for this on-demand scooter and bike concept - Nobu,
Scottsdale Fashion Square , AZ – the state's first location for this upscale, international restaurant sensation, located at the property's newly redeveloped, set apart luxury wing - The Void, Tysons Corner Center, VA – the market's first location for this innovative virtual reality destination
Importantly, traffic-generating inline attractions around the portfolio are adding social media relevance and time-sensitive appeal. Among the breakout attractions signed in 2018 are:
- Candytopia – the social media celebrity magnet, candy-themed art + retail experience
- The Childhooding Zone by VRV – celebrating favorite cartoons from the 90s
- The Cinnamon Toast Crunch Experience – an immersive experience with one of America's favorite cereals
- Funbox – the interactive, brightly colored maze of over 20 large art installations celebrating toys and other childhood favorites
- Hair Cuttery pop up – an attention-getting, Instagrammable hair styling exhibit from the popular salon concept
"This has been a great year for bringing entertainment and other exciting new uses to
About
A recognized leader in sustainability,
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SOURCE
Karen Maurer, Macerich, 602-708-6311, Website: http://www.macerich.com