As Executive Vice President, Business Development, Ken Volk guides all facets of the company’s significant revenue-generating business development programs centered on common area retail, media and sponsorship, brand experiences and alternative revenue, as well as short-term inline leasing.
Overall, his responsibilities entail developing the strategy and curating the company’s common areas with a refreshed look and new level of merchandising, and incubating retailers, including new and emerging brands.
As the industry continues to evolve, Mr. Volk’s area of responsibility is increasingly essential to the experience-driven appeal of Macerich’s top shopping center properties that are preferred platforms for brands of all kinds to expand their relationships with consumers.
Prior to his current role, Mr. Volk was Senior Vice President, Chief Marketing Officer for Macerich, which he joined in 2007. With an impressive 25-year pedigree in the retail REIT industry, Mr. Volk before joining Macerich was Senior Vice President of Marketing and Communications for The Mills Corporation, where he also oversaw strategic partnerships and the Mills TV digital media network. Previously, he was Senior Vice President of Shopping Center Marketing for Simon Property Group.